US Data Corporation Direct Marketing Blog

Direct Mail: 2012 Presidential Candidates Use Tried-and-True Marketing Methods2:26 pm

By Melissa Cober

2012 Presidential Candidates Use Direct MailPresidential candidates have a lot at stake when it comes to the success of their marketing campaigns, and it seems that, in the upcoming election, direct mail is still the marketing backbone that candidates turn to in times of need. Amidst accusations that mail has become obsolete, the 2012 presidential candidates’ marketing efforts paint a very different picture: Direct mail is a key component of every single candidate’s strategy. However, direct mail marketing is taking on a different face in this election, and that difference lies in the integration of direct mail and mobile marketing.

QR codes seem to be all the rage among direct marketers these days, and the presidential candidates are no exception. The key to success in direct mail marketing is, of course, audience targeting, and QR codes present a unique opportunity to personalize direct mail pieces. As each candidate reaches out to voters through direct mail, they are using QR codes to point those voters to political content about the issues that are most important to them or their community. This is marketing relevancy at its finest!

For marketers, the key takeaway here is that direct mail marketing is not headed for obsolescence; it is simply destined for further integration with other marketing venues. Technology is not replacing direct mail. Rather, it is giving customers, (or voters, as the case may be), a new means of interacting with direct mail, and giving marketers new potential for connecting with those customers on an even more personal level. If the 2012 presidential candidates are any indication of marketing trends, (and they should be!), direct mail marketing is alive and kicking, and technology is boosting its effectiveness.

US Data Corporation provides both direct mail marketing and mobile marketing services. Call us today at (888) 610-3282 to find out what an integrated approach to direct mail marketing could do for your business!

Image: chrisroll

  • XcelMedia Group

    Direct mail marketing always be an effective tool.



Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?


April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011