US Data Corporation Direct Marketing Blog

Spring Cleaning with Data Hygiene Services1:59 pm


By Stacey White

woman with cleaning supplies de Spring Cleaning with Data Hygiene ServicesSpring is finally here, and with it comes that chance for new beginnings, the infamous Spring Cleaning! This is the perfect time to give your mailing lists a good scrubbing and a fresh face with US Data Corporation’s Data Hygiene Services. Data hygiene is crucial to keeping your marketing campaigns effective and inexpensive, especially if your customer database has been neglected for a long period of time. Don’t let your hard-earned customer data get old and irrelevant – it’s time to give your mailing lists the Spring Cleaning treatment!

Outdated mailing lists quickly contribute to wasted marketing dollars. Over 1.2 million people move every month, meaning that your mailing lists can get stale in a mere matter of weeks. Additionally, the US Postal Service states that 35% of all bulk mail sent each year ends up in the garbage due to inaccurate addressing. Data hygiene will ensure that all of your mailing list information is formatted correctly, as well as removing duplicate and out-of-use addresses. This means that your marketing pieces will be sent to actual people, rather than drifting into the endless void of undelivered mail. At the end of the day, the simple process of keeping your mailing lists up-to-date with regular data hygiene will make your marketing budget go much further!

Here at US Data Corporation, we love seeing our customers make the most of their marketing potential, and data hygiene is an important part of that process. Please don’t hesitate to contact us at (888) 610-DATA to start washing your mailing lists today!

Photo by: Lise Gagne/iStockphoto

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