Monthly Archives: January 2012
Special deal for the Big Game!
From now until kick-off, get 10% off of any marketing list! Contact your account representative for more details.
Sales Leads: A Lifeline for your Business
With our recent economic crisis at hand, it is no secret that many American businesses have been struggling to stay afloat during these difficult times. When push comes to shove, the businesses that differentiate themselves and remain on top are those that manage to effectively cut their operational costs while continuing to offer quality products or services. Marketing departments are often a great place to look for inefficiencies that could be slimmed down in order to lower costs; refining your consumer targeting techniques is critical during times of economic hardship. Purchasing sales leads from a marketing company such as US Data Corporation could be a defining factor in helping your business survive the economic downturn, rendering your marketing both more successful and more cost-effective.
Why are sales leads so important right now? Having a list of good sales leads can make all the difference when it comes to gaining new consumers and thereby increasing your revenue. Don’t waste your time and money reaching out to individuals or businesses that will never engage your services; focus your resources on the sales leads that will bring you the most success. By hiring a quality marketing company that thoroughly understands your target consumer and their needs, you can transform an unfocused list of average sales leads into a concise yet effective list of top-notch sales leads.
When targeting potential consumers, you don’t need to blindly throw darts at a map in the hopes that a couple will hit targets by sheer luck. Hiring a marketing company such as US Data Corporation will streamline your consumer targeting techniques, simultaneously reducing your marketing costs and rendering your marketing strategy more successful. We hope that, as your business searches for ways to stay afloat in this difficult economy, you will consider US Data Corporation as a valuable resource that can help you ride out this wave of economic hardship.
15 Over-the-Top Event Marketing Campaigns
Events have long been utilized in marketing to spread brand recognition, beliefs, or a political agenda. Whether one’s ultimate goal is driven by dollar signs or just plain old “buzz”, the awareness one achieves can make all the difference in the world (for better or worse).
Presented below are 15 Over-the-Top Event Marketing Campaigns. Whether they are successful or not is immaterial. The point is they all used boldness and/or creativity to touch a specific nerve. They are memorable, regardless of the outcome. Let us know what you think in the comments below.
1. Macy’s Thanksgiving Day Parade
“Over-the-top” doesn’t always have to be a bad thing, as is the case with the annual Macy’s Thanksgiving Day Parade. For the better part of a century, this tradition has incorporated popular characters of the day and involved hundreds of different balloons and floats that are taller than many buildings. It’s even crossed over into the television world, playing a memorable role in one episode of “Seinfeld” as Mr. Pitt, then-boss of the character Elaine Benes, seeks to fulfill his lifelong wish of holding one of the strings to the Woody Woodpecker balloon, with hilarious results. Every year at 9:00 a.m. EST, Americans from all walks of life have come to associate the famous event with the Macy’s name.
2. The Insane Coho Lips Anti-Disco Army
July 12, 1979. Radio station WLUP, known as “The Loop,” set out to put an end to disco once and for all in this, some would say “infamous,” event that certainly got people buzzing about the radio station. Steve Dahl had just been hired by WLUP after losing his job at a radio station that decided to ditch rock and start playing disco. Dahl spearheaded a movement that would come to be known as “Disco Demolition Night,” where he, rock girl Lorelei Stark, and security, marched a crate of disco records rigged with explosives onto centerfield of Comiskey Park before the second game of a Chicago White Sox-Detroit Tigers doubleheader. Dahl led chants of “Disco Sucks” as well as a countdown at which point the explosives were set off and all hell broke loose. Comiskey Park officials planned for 12,000 people to be in attendance for the event. There were more than 90,000, and many of them ended up on the field prompting a White Sox forfeit.
3. Anheuser-Busch Tour of the Clydesdales
The famous Clydesdale horses became the face of Anheuser-Busch in 1933 to mark the end of Prohibition. Since that time, the eight-horse touring company has traveled all across the nation, originating in St. Louis, and making stops in San Diego, San Antonio, Menifee, Calif., and Merrimack, N.H., all while spreading the gospel of Bud to the masses. The Clydesdales are also immortalized in at least one of the many Super Bowl commercials that the big brewer buys each year ensuring they always remain at the forefront of the American consumer consciousness. They have also been commonly associated with another longstanding American tradition on this list. (See No. 8).
4. Cleveland MLB Ten-Cent Beer Night
Generally, when you plan an over-the-top event, publicity is the number one focus. But sometimes that publicity can go horribly awry. Take Ten-Cent Beer Night. The Cleveland Indians organization instituted this extravaganza, during which they invited fans out to Cleveland Municipal Stadium on June 4, 1974, to indulge in limitless 8-ounce cups of beer at the going rate of 10 cents each. Nothing like pulling in tens of thousands of fans and giving them that sweet nectar of all unholiness all at a rock-bottom price, what could possibly go wrong? As a result, one fan leapt onto the field in the ninth inning and tried to steal Jeff Burroughs’ baseball cap (playing for the Texas Rangers). Rangers Manager Billy Martin feared his player was being assaulted, so he marched onto the field to do something about it. So did hundreds of fans. What ensued was a melee between the Indians fans and the Texas Rangers and the Cleveland Indians, who were actually fighting their own fans. On a positive note, the event did bump Indian attendance from 8,000 to 25,000 in one year’s time, so not all was lost.
A Reminder of the US Data Corporation Guarantee!
We stand behind our data! We want you to have piece of mind when purchasing data from us. Check out the details of our guarantee. Once you try our data, you will see why we have the guarantee that we do! You won’t be gambling with your money when you purchase from US Data Corporation.
Contact US Data Corporation today for more information and to hear our current specials – 888-610-3282 – or email us directly at firstname.lastname@example.org – or fill out our contact form by Clicking Here.
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US Data Corporation January 2012 Promo Launched!
As you know, US Data Corporation specializes in providing quality mailing lists, sales leads, email lists and email marketing services. What this means is that we devote extra time and resources to ensuring our addresses are deliverable, that our phone numbers are connectible, our emails get past the spam blockers and our broadcasts get click-throughs. We don’t sell cheap data because we know it won’t provide our customers an effective means of communicating with their audience and it will end up wasting their time and money.
Take a look at the US Data Corporation January, 2012 marketing promotion for new and existing clients. We know you’ll be happy when you choose US Data Corporation and these extra incentives should help you make the right decision!
We look forward to creating a buzz around your business!
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