US Data Corporation Direct Marketing Blog

Top 5 Ways to Make Sure Your Email Marketing is Legit4:48 am

By Stacey White

Making sure you are in accordance with the CAN-SPAM laws for email marketing is extremely important. Not adhering to these policies has grave consequences that range from a large fine to loosing your business! So watching your step in the email marketing world is imperative. While there are many guidelines to follow there are some you simply cannot afford to overlook or ignore. There are 5 key factors to running a valid email marketing campaign.

• Image Reference. All images contained in your companies marketing email must be fully referenced. Always use complete URL’s. Relative or virtual URL’s are not sufficient.
• “From” Label. When an email requires a FROM label it must the legal name of the advertiser. Someone’s personal name or a promotional label will be considered inadequate.
• Advertisers’ Mailing Address. This must appear somewhere in the email. A PO Box is not enough. It must the entire mailing address of the advertiser.
• Subject Line. Keep it honest. Your subject line must be in direct correlation to what you’re selling or promoting. It cannot be deceptive in anyway to the recipient.
• Opt-Out. This is probably one of the biggest points to hit. You must provide the Opt-Out option in your email. You also are required to keep and maintain a list of unsubscribers.

Again there are many regulations that need to be followed. The five listed above are where many email marketing companies go wrong. Follow these points and continue to educate yourself. Email Marketing is a tricky business, but if you know what you are doing and use the system and laws effectively, your response, ROI, and effect can be colossal.



Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?


April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011