US Data Corporation Direct Marketing Blog

Have you had a positive experience with US Data Corporation? We’d love to hear about it! Any client who leaves US Data Corporation reviews on one of the following sites will receive a $100 gift card for future marketing list purchases at US Data Corporation*!

Leave your US Data Corporation Reviews on:

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If you need some inspiration, here are a couple of our favorite testimonials from satisfied customers:

“I’ve had the opportunity to work with US Data since July 2008 and they bring tremendous value for Purchasing Power. US Data has provided excellent value and service for email marketing – we’ve received great response rates from their quality consumer email lists. The account management team provides quick turnaround times on email tests, delivery, and reports. US Data has helped increase response rates for Purchasing Power and I highly recommend them.” - Ann – Purchasing Power

“My rep has been a wonderful asset in gaining quality lists in difficult categories. My rep followed up numerous times and sought further information. As a matter of fact, I have recommended US Data to all my sales staff and colleagues…Great company and quality products.” – Jeff – VP Legacy Design Partners, Inc.

Visit our Testimonials Page for more examples!

Once you have left your US Data Corporation reviews, please e-mail them to us at info@usdatacorporation.com to redeem your gift card! Of course, if you’ve had a less than excellent experience with us, we need to know that, too. Please either email us directly with your US Data Corporation complaint or call us toll-free at 888-578-3282 and we will find a way to resolve the situation. We want every experience with US Data Corporation to be a positive one!

*Minimum order $750. Cannot be combined with any other price discount or offer.
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US Data Corporation, like any American business in recent times, has had to make some adjustments during our economic crisis. Different companies have handled this in different ways and some have been more successful than others. Businesses have had to realign their priorities, and time and again, we have seen those businesses that did not prioritize their customers fall by the wayside. As US Data Corporation has explored various options for riding out the economic downturn, our priority has been unwavering:

US Data Corporation will always, without exception, provide high-quality marketing products and marketing services for our clients.

Whatever else changes, our commitment to quality services will not change. US Data Corporation has not resorted to desperate measures such as decreasing the quality of our products in order to price slash, because we firmly believe that quality products are what make marketing campaigns successful. Our success depends on our clients’ success. We therefore would like to assure you that, no matter what changes we make to our internal structure, our product quality will never suffer. With US Data Corporation by your side, you can breathe easy, because we have a vested interest in seeing your marketing campaigns thrive.

Building a high-quality mailing list is essential for a successful direct marketing campaign. Unfortunately, any one of these mailing list mistakes can cause a marketing campaign to fall flat on its face. Don’t succumb to these common pitfalls – here are some tips to ensure that your mailing lists live up to their full potential.

Mistake #1: Not knowing when to purchase a mailing list

Building your own mailing list can be a cost-effective means of reaching out to existing clients; you already have their contact information and consumer history, and that information is a valuable resource for maintaining an existing client base. However, if your goal is to expand your client base and reach out to new leads, you should consider purchasing a mailing list from a reputable list company. Finding new leads on your own is usually more trouble than it is worth, and it usually results in ineffective bulk mailings. List companies such as US Data Corporation, on the other hand, are experts in audience targeting, and we keep our lists up-to-date and accurate. The convenience and guaranteed accuracy will be worth the extra cost.

Mistake #2: Untargeted mailing lists

Reaching out to new leads can be very costly if you fail to target your audience properly. We’ve said it before, and we’ll say it again: You should not be wasting time, energy and resources reaching out to people or businesses that have no need for, or interest in, your services. Know who your potential consumer is, and then utilize your list company’s targeting selects to build a mailing list of high-quality leads with active interest in your services.

Mistake #3: Out-of-date information

Investing in a mailing list should not be a one-time occasion for your business. Over 1.2 million people move every month – this means that individual mailing lists have fairly short shelf lives, because each lead with out-of-date contact information is one less potential consumer. Refresh your mailing lists regularly to ensure that your message is reaching every last prospective client.

Mistake #4: No follow-up

Remember that old marketing saying, the Rule of Seven? It states that a potential consumer must encounter your marketing message at least seven times before taking action. Don’t be a hit-and-run marketer! No matter how great your mailing list is, you are unlikely to convert any of those leads into clients if you don’t follow up with them. Your mailing list will enable you to make contact with potential consumers, but don’t stop there – use it as a tool to establish and nurture relationships.

We hope that you will keep these tips in mind the next time you need a mailing list for your direct marketing campaign.

Image: Chris Sharp
Source: http://thebabyboomerentrepreneur.com/258/what-is-the-rule-of-seven-and-how-will-it-improve-your-marketing/

For this week only, get a $250 US Data Corporation gift certificate with every order over $2000! Please contact your account representative for details.

The technological landscape is changing rapidly, and email marketing is no exception. While many argue that email is dead, or that social media is replacing email, statistics are showing just the opposite: email marketing is actually set to become even more relevant in 2012 than it was in 2011. Without a doubt, email marketing should continue to be an integral aspect of your overall marketing strategy. However, just like any other online marketing platform, effective email marketing will very likely take on a new appearance in the coming year, and we must adapt to keep up with the times. Here are some of the most important changes likely to take place in email marketing in 2012.

In the past year, one of the biggest trends we have seen in the email marketing world has been email integration with social media, and we expect to see this trend develop even further as social media platforms evolve. Social media and email do not have to compete with one another for your consumer’s attention; they should work together seamlessly to provide your consumer with an overall experience of your company or brand.

One aspect of online marketing that is still in its infancy is mobile and tablet marketing, and this will have a big impact on email marketing in 2012. As more users access emails from their smartphones and tablets, emails will have to accommodate these on-the-move consumers. Responsive design will become very important for email marketers; emails that adjust according to the reader’s screen resolution will be more user-friendly and more likely to convert readers into active consumers. Likewise, emails with reduced file sizes will be able to load quickly on slow wi-fi connections, ensuring that tablet and smartphone users don’t lose interest while waiting for your email to appear.

Studies are also showing that relevancy in your email marketing campaigns is more important today than ever before. Having an email marked as spam is already a big hurdle for email marketers. However, with the recent development of Priority inboxes, where email service providers automatically separate important emails from unimportant ones, getting an email through spam filters unscathed is often still not enough to get that email in front of a reader. It is therefore crucial that your email marketing campaigns be tailored to your audience’s needs and interests so that they will connect with your campaigns in a more personal way. This is a challenge, but it is also a good thing – email marketers should always be looking for new ways to personalize their interactions with consumers. This development will make relevancy a key priority in email marketing, and we expect to see a lot of creativity in this area in 2012.

This is a very exciting and innovative time for email marketing, and we don’t want you to fall behind the times. Don’t believe the myths – email marketing is still just as important as ever, and we hope that you will continue to update your techniques to ensure that your online marketing efforts are reaching their fullest potential.

Sources:
http://www.dma.org.uk/toolkit/email-tracking-study-2011
http://memeburn.com/2011/12/three-2011-developments-that-changed-your-inbox-forever 

From now until kick-off, get 10% off of any marketing list! Contact your account representative for more details.

With our recent economic crisis at hand, it is no secret that many American businesses have been struggling to stay afloat during these difficult times. When push comes to shove, the businesses that differentiate themselves and remain on top are those that manage to effectively cut their operational costs while continuing to offer quality products or services. Marketing departments are often a great place to look for inefficiencies that could be slimmed down in order to lower costs; refining your consumer targeting techniques is critical during times of economic hardship. Purchasing sales leads from a marketing company such as US Data Corporation could be a defining factor in helping your business survive the economic downturn, rendering your marketing both more successful and more cost-effective.

Why are sales leads so important right now? Having a list of good sales leads can make all the difference when it comes to gaining new consumers and thereby increasing your revenue. Don’t waste your time and money reaching out to individuals or businesses that will never engage your services; focus your resources on the sales leads that will bring you the most success. By hiring a quality marketing company that thoroughly understands your target consumer and their needs, you can transform an unfocused list of average sales leads into a concise yet effective list of top-notch sales leads.

When targeting potential consumers, you don’t need to blindly throw darts at a map in the hopes that a couple will hit targets by sheer luck. Hiring a marketing company such as US Data Corporation will streamline your consumer targeting techniques, simultaneously reducing your marketing costs and rendering your marketing strategy more successful. We hope that, as your business searches for ways to stay afloat in this difficult economy, you will consider US Data Corporation as a valuable resource that can help you ride out this wave of economic hardship.

Events have long been utilized in marketing to spread brand recognition, beliefs, or a political agenda. Whether one’s ultimate goal is driven by dollar signs or just plain old “buzz”, the awareness one achieves can make all the difference in the world (for better or worse).

Presented below are 15 Over-the-Top Event Marketing Campaigns. Whether they are successful or not is immaterial. The point is they all used boldness and/or creativity to touch a specific nerve. They are memorable, regardless of the outcome. Let us know what you think in the comments below.

1. Macy’s Thanksgiving Day Parade

“Over-the-top” doesn’t always have to be a bad thing, as is the case with the annual Macy’s Thanksgiving Day Parade. For the better part of a century, this tradition has incorporated popular characters of the day and involved hundreds of different balloons and floats that are taller than many buildings. It’s even crossed over into the television world, playing a memorable role in one episode of “Seinfeld” as Mr. Pitt, then-boss of the character Elaine Benes, seeks to fulfill his lifelong wish of holding one of the strings to the Woody Woodpecker balloon, with hilarious results. Every year at 9:00 a.m. EST, Americans from all walks of life have come to associate the famous event with the Macy’s name.

Source

2. The Insane Coho Lips Anti-Disco Army

July 12, 1979. Radio station WLUP, known as “The Loop,” set out to put an end to disco once and for all in this, some would say “infamous,” event that certainly got people buzzing about the radio station. Steve Dahl had just been hired by WLUP after losing his job at a radio station that decided to ditch rock and start playing disco. Dahl spearheaded a movement that would come to be known as “Disco Demolition Night,” where he, rock girl Lorelei Stark, and security, marched a crate of disco records rigged with explosives onto centerfield of Comiskey Park before the second game of a Chicago White Sox-Detroit Tigers doubleheader. Dahl led chants of “Disco Sucks” as well as a countdown at which point the explosives were set off and all hell broke loose. Comiskey Park officials planned for 12,000 people to be in attendance for the event. There were more than 90,000, and many of them ended up on the field prompting a White Sox forfeit.

Source

3. Anheuser-Busch Tour of the Clydesdales

The famous Clydesdale horses became the face of Anheuser-Busch in 1933 to mark the end of Prohibition. Since that time, the eight-horse touring company has traveled all across the nation, originating in St. Louis, and making stops in San Diego, San Antonio, Menifee, Calif., and Merrimack, N.H., all while spreading the gospel of Bud to the masses. The Clydesdales are also immortalized in at least one of the many Super Bowl commercials that the big brewer buys each year ensuring they always remain at the forefront of the American consumer consciousness. They have also been commonly associated with another longstanding American tradition on this list. (See No. 8).

Source

4. Cleveland MLB Ten-Cent Beer Night

Generally, when you plan an over-the-top event, publicity is the number one focus. But sometimes that publicity can go horribly awry. Take Ten-Cent Beer Night. The Cleveland Indians organization instituted this extravaganza, during which they invited fans out to Cleveland Municipal Stadium on June 4, 1974, to indulge in limitless 8-ounce cups of beer at the going rate of 10 cents each. Nothing like pulling in tens of thousands of fans and giving them that sweet nectar of all unholiness all at a rock-bottom price, what could possibly go wrong? As a result, one fan leapt onto the field in the ninth inning and tried to steal Jeff Burroughs’ baseball cap (playing for the Texas Rangers). Rangers Manager Billy Martin feared his player was being assaulted, so he marched onto the field to do something about it. So did hundreds of fans. What ensued was a melee between the Indians fans and the Texas Rangers and the Cleveland Indians, who were actually fighting their own fans. On a positive note, the event did bump Indian attendance from 8,000 to 25,000 in one year’s time, so not all was lost.

Source (more…)

We stand behind our data! We want you to have piece of mind when purchasing data from us. Check out the details of our guarantee. Once you try our data, you will see why we have the guarantee that we do! You won’t be gambling with your money when you purchase from US Data Corporation.

http://www.usdatacorporation.com/our_guarantee.php

Contact US Data Corporation today for more information and to hear our current specials – 888-610-3282 – or email us directly at info@usdatacorporation.com – or fill out our contact form by Clicking Here.

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As you know, US Data Corporation specializes in providing quality mailing lists, sales leads, email lists and email marketing services. What this means is that we devote extra time and resources to ensuring our addresses are deliverable, that our phone numbers are connectible, our emails get past the spam blockers and our broadcasts get click-throughs. We don’t sell cheap data because we know it won’t provide our customers an effective means of communicating with their audience and it will end up wasting their time and money.

Take a look at the US Data Corporation January, 2012 marketing promotion for new and existing clients. We know you’ll be happy when you choose US Data Corporation and these extra incentives should help you make the right decision!

We look forward to creating a buzz around your business!

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